Variety is one of the main attractions in the world of wine. Wine itself includes a myriad of varieties, vinegrowers, oenologists, wineries, winegrowers, production methods, cultures, or market preferences. Of similar complexity is the surrounding world of merchants, importers, negociants, salespersons, sommeliers, experts, aficionados, snobs, critics, bloggers, or reporters.
And of course, everyone has something to say.
How to decipher All That Jazz! The information available is never ending. At least, the exploration is part of the charm.
In my humble opinion, if the story is a honest story, most likely it will be valid. I can like it or dislike it, but seems to me that there is no much black or white inside this fascinating industry. I’m surprised how many opinions are defended as dogma. The pity is the more radical the point of view, the more they serve very specific interests. Cork or screwcap anyone?
Another recurrent theme is big hype. Who in this world is going to make, sell, or try bad wine? Later what reaches the palate is a quite different story. Wine speaks for itself, and people always enjoy an accompanying honest story. It helps to enhance the product. Unfortunately, exaggerated promotion is quite popular. In my experience, the more astonishing the story, the more deceiving the product.
Don’t be afraid to follow your instincts. Truth is in the eye of the beholder, or in this case in the palate of the taster.